Build software around the way your business works.
We design and build web apps, mobile apps, customer portals and internal tools. A project can start with a prototype or a focused first version, with testing and handover agreed before development.
For founders developing products and businesses that need tools for their staff or customers.
Start with the essential features
Plan a first version that completes a useful task without adding everything at once.
Make tasks easier to follow
Design clear screens and steps for customers and staff.
Bring tools into the workflow
Link agreed tools and records, with checks for failures and access rules.
Plan the handover
Agree source code, documentation, licences and maintenance responsibilities in the proposal.
Decide, build, test and hand over
Define what the product needs to do and how the finished work will be accepted.
01
Requirements
Users, features, inputs and dependencies.
02
Prototype
Review the proposed user journey.
03
Build
Implement the agreed application and integrations.
04
Test and accept
Check agreed tasks, quality and known limits.
05
Release and handover
Provide agreed code, access, documentation and support terms.
Controls throughout the work
Source-code ownership and third-party licences follow the agreement.
Scope changes and ongoing maintenance are agreed separately.
An example structure for the work. The agreed scope defines the actual stages, deliverables and responsibilities.
Example: review a booking request
A request is not a confirmed booking. The team checks the details before sending a confirmation.
Illustrative screen — not a live product
Request
Introductory call
Status
Awaiting review
Responsibility
Assigned to the project team
Next step
Check availability before confirming.
Illustrative interface structure. This is not an LGM product or completed client build.
YOUR DELIVERABLES
What you may receive.
Deliverables and formats depend on the agreed scope.
A feature list, user steps, dependencies and checks for accepting the finished work.
The agreed designs, prototypes and working application features.
Integrations, test findings, release notes and known limits.
The agreed source code, technical instructions, training and any ongoing maintenance.
Ways to work with us: Product planning and prototypes; First product versions and custom software; App improvements and maintenance.
COMMON USE CASES
Ways this can fit your work.
Build a focused first product
Define the essential user tasks, prepare a prototype and build an agreed first version with acceptance checks.
Build an internal team tool
Create a team tool for enquiries, approvals, documents or reporting when separate spreadsheets and manual steps no longer fit.
Connect existing systems
Link suitable customer, messaging, payment or other systems through approved integrations and documented data flows.
HOW IT WORKS
From first discussion to handover.
01
Understand the users
We review who will use the software, what they need to do and whether an existing product could meet the need.
02
Plan the first version
We agree screens, features, access roles, integrations, accessibility needs and acceptance checks.
03
Build and test
We deliver in review stages and test tasks, permissions, errors and system connections.
04
Release and hand over
We complete the agreed review and provide source files, access details and instructions, with clear maintenance responsibilities.
INPUTS & ACCESS
What we need from your team.
Explain the problem, users and essential tasks before listing features. Useful inputs include existing systems, sample workflows, designs and integration documentation. We agree account access, data handling, priorities, acceptance checks and who will approve the build and receive the handover.
Agency fees are separate from media, creator, research, software and usage costs unless the proposal says otherwise. Please do not send passwords or sensitive records through the public enquiry form.
Project fit and scope boundaries
A good fit
Founders ready to choose the essential features for a first product version.
Businesses with tasks their existing tools do not handle well.
Teams able to assign a project owner, provide access and review work.
What we do not offer
Unlimited features for a fixed budget without priorities.
Changes to a system without enough code, account or dependency access.
Promises that a software build guarantees demand or removes the need for maintenance.
WHAT WE CAN DO
What your project can include.
The proposal confirms which services are included, the delivery dates and the cost. Open a section to see the detail.
01Custom applicationsBuild applications for the tasks your customers and staff need to complete.
Custom business software
Web applications and customer portals
Mobile application development
Membership and service applications
Booking and enquiry-management tools
02Products and first versionsPlan, design and test a useful first version of a product.
Product requirements and scope definition
User experience (UX) and user interface (UI) design
Interactive prototypes
Online software (software as a service, or SaaS) and small first versions for testing an idea (minimum viable products, or MVPs)
Product testing and release handover
03Internal business systemsReplace disconnected records and manual steps with tools for your team.
Custom customer relationship management (CRM) and enquiry-management systems
Internal tools and team portals
Approval and task-management applications
Business dashboards and reporting
Document and information-management tools
04Marketing softwareBuild software for campaigns, partner programs, content and reporting.
Affiliate and partner-management software
Marketing analytics applications
Campaign-management and reporting tools
Lead-routing and enquiry-handling systems
Content-management and publishing workflows
05Integrations and application supportConnect business systems and plan how the application will be maintained.
Connections between business systems using application programming interfaces (APIs)
CRM, messaging, and payment-system connections
AI feature and agent integrations
Application maintenance and functional improvements
Technical documentation and team training
RELATED CAPABILITIES
When the project needs another skill.
You can engage this service alone. These capabilities may help when the work crosses into another area.
The agreement defines acceptance, ownership, licences and handover. Custom code, reusable tools, open-source components and external services can have different terms. Hosting, maintenance, vendor charges and ongoing support must be scoped separately.
Yes. We can first define users, tasks, essential features and a proposed first version. You can assess that plan before committing to the full build.
Can you improve our existing app?
We first review code and account access, dependencies, technical condition and the changes needed. We then recommend a focused improvement, maintenance work or a rebuild.
Will we receive the source code?
The proposal defines the source code you receive, documentation, account ownership and any exclusions. It also lists outside components and licences so you know what can be transferred and used.
What happens if we add features?
We assess the effect on cost, timing and the agreed release before starting extra work. We distinguish fixing a defect from adding or changing a requirement.
How long does development take?
Timing depends on features, integrations, data migration, design choices, testing and review time. We agree milestones after planning the work.
Are hosting and maintenance included?
The proposal states hosting, infrastructure and maintenance responsibilities and costs. Support and later improvements can be agreed separately from the first build.
READ MORE
A closer look at the work.
AI & Technology
Custom Software and MVP Development: Build a Useful First Version
Plan a first software version, agree features and costs, and prepare for testing and handover.