Affiliate marketing: commissions, partners and reliable tracking
Learn how to choose partners, set commissions, check sales and manage payments.
24 min read · Updated Read guide: Affiliate marketing: commissions, partners and reliable trackingGuides for marketing, intelligence and technology decisions.
Plain-language guidance on the work LGM supports, with sources and limitations where they matter. Explore what a project involves, what affects the cost and what to ask before starting.
How we prepare our guidesCAPABILITY GUIDES
Marketing & Creative
Marketing and advertising, creative and creator content, and affiliate programs.
Creator and UGC content: production, rights and testing
Plan creator content, agree usage rights and disclosures, and test the finished work.
24 min read · Updated Read guide: Creator and UGC content: production, rights and testingA practical marketing plan for media, measurement and sales
Plan campaigns, content and measurement around enquiries, sales and customer follow-up.
24 min read · Updated Read guide: A practical marketing plan for media, measurement and salesSEO, AEO and GEO: clear content and useful measurement
Make your website easier to find and understand, and measure search results without ranking promises.
25 min read · Updated Read guide: SEO, AEO and GEO: clear content and useful measurementCAPABILITY GUIDES
Research & Intelligence
Market, customer, competitor and product research, with sources and limits explained.
Market and customer research that helps you decide
Choose research questions and methods, review the evidence and turn findings into useful recommendations.
25 min read · Updated Read guide: Market and customer research that helps you decideCAPABILITY GUIDES
AI & Technology
AI agents, automation, voice services, software and applications.
AI Agents for Business: What to Automate and How to Check It
See how to choose a task, connect tools, test an agent and keep people in control.
23 min read · Updated Read guide: AI Agents for Business: What to Automate and How to Check ItAI Voiceovers and Multilingual Dubbing: Rights, Translation and Quality
Plan voiceovers and dubbing, from speaker permissions to language reviews and finished audio.
23 min read · Updated Read guide: AI Voiceovers and Multilingual Dubbing: Rights, Translation and QualityAI Voice Agents for Business: Calls, Consent and Quality Checks
Compare voice agents, audio production and call analysis, including permissions, cost and testing.
25 min read · Updated Read guide: AI Voice Agents for Business: Calls, Consent and Quality ChecksCustom Software and MVP Development: Build a Useful First Version
Plan a first software version, agree features and costs, and prepare for testing and handover.
25 min read · Updated Read guide: Custom Software and MVP Development: Build a Useful First VersionSPECIALIST PRACTICE
Public & Political Communications
A specialist practice for general-audience research, content, media and production support.
Political Public Communications in India: Facts, Approvals and Safe Delivery
Organize public information, factual reviews, approvals, research and advertising records.
25 min read · Updated Read guide: Political Public Communications in India: Facts, Approvals and Safe Delivery