Marketing & Advertising
Marketing & Advertising covers campaigns, paid media, search, social, launches and customer follow-up. The scope sets the channels and the measures.
Explore MarketingPlan the message, make the work and reach the audience.
Connect campaign planning, paid and organic channels, creative production, creators and affiliate programs when the project needs more than one marketing discipline.
WHEN THIS HELPS
A few places to start.
A launch needs more than ads
Research, messaging, content and distribution may need to move together. Agree the audience, claims and review stages before production begins.
Content and channels feel disconnected
Plan the message, formats and publishing activity together, so the creative fits where it will run.
A partner program needs a clear place in the plan
Connect affiliate terms, creator content, tracking and campaign reporting without counting the same result twice.
THE CAPABILITIES
Bring the message and the work together.
Creative, UGC & Creator Marketing
Creative, UGC & Creator Marketing covers concepts, artwork, video and creator partnerships. User-generated content (UGC) and synthetic production have different rights and disclosure needs.
Explore Creative & UGCAffiliate Marketing
Affiliate Marketing covers program planning, partner onboarding, content, tracking, commissions and traffic review for brands, publishers and creators.
Explore Affiliate MarketingPLANNING THE WORK
Agree what success can be measured against.
A campaign may measure suitable enquiries or sales. Content may be checked against approved formats, rights and creative tests. Affiliate activity needs tracking and checks for returns, cancellations and fraud. We explain attribution limits and do not promise sales, rankings or platform approval.
We agree the included services, inputs, responsibilities, costs and review points before delivery. A combined scope should make the work clearer for the people using it.
PERMISSIONS & HANDOVER
Set the boundaries before starting.
Account control, product claims, creator permissions, music licences and paid-relationship disclosures need a clear owner. Media, creator and platform costs are separate unless the proposal says otherwise. Handover identifies the finished files, any agreed editable files and the licences that apply.
READ MORE
A closer look at the decisions.
A marketing plan that connects media and sales
Connect your campaigns, content and tracking to enquiries, sales and customer follow-up.
24 min read · Updated Read guide: A marketing plan that connects media and salesCreator and UGC content: production, rights and testing
Plan creator content, agree usage rights and disclosures, and test the finished work.
24 min read · Updated Read guide: Creator and UGC content: production, rights and testingAffiliate marketing: commissions, partners and reliable tracking
Learn how to choose partners, set commissions, check sales and manage payments.
24 min read · Updated Read guide: Affiliate marketing: commissions, partners and reliable tracking
DISCUSS A PROJECT
Discuss a project Tell us what you’re working on.
We can discuss your project and explain how we can help.