Marketing & Advertising
Marketing & Advertising covers campaigns, paid media, search, social, launches and customer follow-up. The scope sets the channels and the measures.
Explore MarketingCampaigns and content for the audiences you want to reach.
LGM plans marketing, produces creative work and supports creator and affiliate programs. We help shape the message, prepare the material and plan where it will run.
WHEN THIS HELPS
A few places to start.
A product is ready to launch
The launch needs a message, campaign material and a practical channel plan.
A campaign needs fresh content
The team needs concepts, design, video or creator material suited to its audience and formats.
A partner program needs support
Partner terms, content, tracking and commission reviews need a clear operating plan.
From audience to measurement
Plan what to say, make the content and choose where it will run.
Audience
Define the need and context.
Message
Agree the offer and supported claims.
Creative
Produce suitable content and formats.
Channels
Select placements and partner activity.
Measurement
Review results and data limitations.
Controls throughout the work
- Rights and approval apply before publication.
An example structure for the work. The agreed scope defines the actual stages, deliverables and responsibilities.
THE CAPABILITIES
Marketing, creative and partner programs.
Creative, UGC & Creator Marketing
Creative, UGC & Creator Marketing covers concepts, artwork, video and creator partnerships. User-generated content (UGC) and synthetic production have different rights and disclosure needs.
Explore Creative & UGCAffiliate Marketing
Affiliate Marketing covers program planning, partner onboarding, content, tracking, commissions and traffic review for brands, publishers and creators.
Explore Affiliate MarketingPLANNING THE WORK
Measures that suit the work.
A campaign might be reviewed through suitable enquiries or sales where the data allows. Content needs checks for formats, claims and rights. Affiliate reporting also needs returns, cancellations and commission rules. We agree the measures and explain their limits.
We agree the included services, inputs, responsibilities, costs and review points before delivery.
PERMISSIONS & HANDOVER
Set the boundaries before starting.
Account control, product claims, creator permissions, music licences and paid-relationship disclosures need a clear owner. Media, creator and platform costs are separate unless the proposal says otherwise. Handover identifies the finished files, any agreed editable files and the licences that apply.
READ MORE
A closer look at the decisions.
A practical marketing plan for media, measurement and sales
Plan campaigns, content and measurement around enquiries, sales and customer follow-up.
24 min read · Updated Read guide: A practical marketing plan for media, measurement and salesCreator and UGC content: production, rights and testing
Plan creator content, agree usage rights and disclosures, and test the finished work.
24 min read · Updated Read guide: Creator and UGC content: production, rights and testingAffiliate marketing: commissions, partners and reliable tracking
Learn how to choose partners, set commissions, check sales and manage payments.
24 min read · Updated Read guide: Affiliate marketing: commissions, partners and reliable tracking
DISCUSS A PROJECT
Discuss a project Tell us what you’re working on.
We can discuss your project and explain how we can help.