A practical marketing plan for media, measurement and sales
Plan campaigns, content and measurement around enquiries, sales and customer follow-up.
24 min read · Updated Read guide: A practical marketing plan for media, measurement and salesMARKETING & CREATIVE
Marketing & Advertising
Plan, run and improve marketing around a clear goal.
LGM helps plan campaigns, prepare content, manage advertising, improve search visibility and review results. The work can cover one channel, a launch or ongoing marketing.
WHEN THIS HELPS
Marketing built around your offer and audience.
For brands launching products and businesses that need help with campaigns, content or marketing reports.
Plan channel spending
Match your offer and audience to the channels suited to the campaign.
Keep the campaign on track
Plan ads, content, landing pages and follow-up around the same goal.
Review more than clicks
Track enquiries, sales or repeat purchases where the agreed setup and available data allow.
Know what to improve
Use tests and reports to decide what to keep, change or stop.
Plan the journey, then review what happens
Choose the channels your audience uses and define how enquiries and later outcomes will be assessed.
Audience and offer
Needs, message and budget.
Selected channels
Use the channels included in scope.
- Paid mediaApproved ads and placements.
- SearchUseful pages and search visibility.
- ContentMessages and channel-ready material.
- Customer follow-upPermitted lifecycle communication.
Landing page and enquiry
Give people a relevant next step.
Sales follow-up
Agree ownership and outcome definitions.
Controls throughout the work
- Claim checks, platform rules and privacy choices apply.
Measurement informs the next review
Review agreed outcomes, costs and attribution limits. Do not infer guaranteed sales.
An example structure for the work. The agreed scope defines the actual stages, deliverables and responsibilities.
YOUR DELIVERABLES
What you may receive.
Deliverables and formats depend on the agreed scope.
- A marketing plan with audience, message, channels and budget recommendations.
- The agreed ads, content, account setup, landing-page requirements and tracking plan.
- A test schedule with review dates, owners and limits of the available data.
- A report or dashboard showing results, what they mean and recommended changes.
Ways to work with us: Campaign launches; Ongoing marketing support; Account reviews and improvements.
COMMON USE CASES
Ways this can fit your work.
Plan a product launch
Prepare the message, campaign content, channels and measurement for a product launch or market entry.
Review an existing campaign
Examine advertising, landing pages and follow-up to identify what to keep, change or test next.
Support ongoing marketing
Plan paid media, search, social and customer follow-up with clear reporting measures.
HOW IT WORKS
From first discussion to handover.
- 01
Review your marketing
We look at your offer, customers, campaigns and sales records to see what needs attention.
- 02
Agree the plan
We set the work, budget, measures and approvals before preparing the campaign.
- 03
Prepare and launch
We create the agreed content and check the path from an ad or page to an enquiry or sale.
- 04
Review and improve
We report results and data limits, then test specific changes within the agreed budget.
INPUTS & ACCESS
What we need from your team.
Tell us what you sell, who it is for and what you want the marketing to achieve. Useful inputs include current campaigns, approved product claims, brand materials, budget limits and available results. Account access, data sharing and approval responsibilities are agreed before work starts.
Agency fees are separate from media, creator, research, software and usage costs unless the proposal says otherwise. Please do not send passwords or sensitive records through the public enquiry form.
Project fit and scope boundaries
A good fit
- A business launching a product or entering a market.
- A team that needs ongoing ads, content or customer follow-up.
- An existing campaign that needs a focused review.
What we do not offer
- Guaranteed sales, rankings or ad approval.
- False claims, hidden paid endorsements or misuse of personal data.
- More ad spend without a plan for serious faults in the offer, buying process or order delivery.
WHAT WE CAN DO
What your project can include.
The proposal confirms which services are included, the delivery dates and the cost. Open a section to see the detail.
01Paid advertisingChoose ad channels and budgets based on who you want to reach and what you sell.
- Google Search, Shopping, and YouTube advertising
- Meta advertising across Facebook and Instagram
- LinkedIn advertising and business-to-business (B2B) enquiries
- E-commerce and marketplace campaigns
- Programmatic display, native, audio, connected TV (CTV), streaming-platform, and programmatic digital outdoor advertising
02Search, content and social mediaHelp people find useful information about your business through search, content and social media.
- Search engine optimisation (SEO) and local search
- Content strategy and editorial production
- Social media planning and account management
- Community management and response workflows
- AI search visibility reviews and content improvements
03Brand and product launchesExplain what makes your offer useful and plan how to introduce it.
- Brand positioning and campaign messaging
- Product-launch and market-entry planning
- Integrated online and offline campaigns
- Public relations (PR) and reputation management
- Crisis communication planning and response coordination
04Customer follow-up and salesHelp interested people enquire, buy and return.
- Email marketing and lifecycle journeys
- Consent-based commercial WhatsApp campaigns
- Onboarding, reactivation, and repeat-purchase campaigns
- Conversion reviews and campaign experimentation
- Customer segmentation and retention analysis
05AI support and campaign reportingUse AI and automation for campaign tasks, with people reviewing decisions.
- AI-assisted campaign planning and research
- Ad copy, scripts, and creative variations
- Creative testing and media-buying assistance
- Budget optimization and predictive retention analysis
- Marketing dashboards and reporting automation
RELATED CAPABILITIES
When the project needs another skill.
You can engage this service alone. These capabilities may help when the work crosses into another area.
RIGHTS & RESPONSIBILITIES
Important boundaries for this work.
We agree the measures and explain the limits of the available data. Agency fees, media spend and production costs are separate unless the proposal says otherwise. Sales, rankings and platform approval are not guaranteed.
COMMON QUESTIONS
Questions you may have.
Can you manage just one marketing channel?
Yes. You can hire us for one channel, a launch, an account review or a broader marketing brief. We recommend the work after reviewing your offer, audience and current activity.
Which marketing services can we choose?
You can choose ads, search engine optimization (SEO), content, social media, brand and launch planning, customer follow-up, conversion reviews and reporting. The proposal names the channels, production work and account access included.
Does the fee include advertising spend?
Ad spend is separate unless the proposal says otherwise. We list agency fees, production, software and other costs so you can see the total.
How do you measure results?
We agree what success means and how to measure it before launch. Where records allow, reports connect campaigns to suitable enquiries, sales or repeat purchases. We explain gaps in the data.
Can you guarantee search rankings or mentions in AI answers?
No. We can improve your content, website structure and measurement. Search engines and AI platforms decide what appears in their results.
READ MORE
A closer look at the work.
DISCUSS A PROJECT
Discuss a project Tell us what you’re working on.
We can discuss your project and explain how we can help.